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What are fashion retailers doing to attract customers?

Hundreds of shops and malls are closing and the reason is not just Amazon. According to Business Insider, more than 3,500 stores are expected to close in the coming months in America alone. Why this is happening is a combination of factors, the main one being that Americans are shifting purchases away from actual stores to online. This trend is not only in the USA and will continue to hurt brick-and-mortar retailers for years to come. Here are a few working means that fashion retailers are utilizing to attract and retain customers.

Search engine optimization (SEO)

SEO is a vital online marketing tool that generates attention, clicks, and also sales for fashion retailers and other businesses allowing them to ultimately attract more customers. A good testimony to SEO power is Asos, Google’s best performing apparel seller in ranking. Generating online visibility is no mean task and more often than not, requires the help of professionals. Various companies offer SEO services, Toronto SEO Company being one superb example. An SEO company with a plan that works is the best way to look into the future.

Positioning themselves as solutions

Fashion retailers are giving clients they come into contact with a good reason to try out their products and services. Jason Reis of Flehx Corporation says, “Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve.” Having an answer is the first step to gaining a loyal customer.

Teaming up with other retailers & businesses

Synergy can be very effective in running a business. Fashion retailers understand this and are teaming up with businesses that offer complementary services to theirs for an added advantage. For instance, a company that specializes in SEO should consider teaming up with a business that builds and designs websites.  Nurturing relationships with other business owners helps to create a strong client base and generate referrals.

Provide unique experience and offer customer value

Just putting products on shelves is not what shopping is about these days. Old fundamentals of shopping where you go somewhere just to buy stuff are gone. A new concept, you can also come here to have fun, is revolutionizing retail stores all over. When you make shelves or just equipment your unique selling point (USP), you risk being overrun by a competitor with new equipment or better facilities. Instead, fashion retailers are looking to offer great services that set them apart instead of simply following the crowd.

Bonding with customers

There are so many channels through which a customer can buy products which makes it necessary for brands to connect with them. Assuming you go to a coffee shop regularly, you’re more likely to browse other than just take the coffee. Retailers answer the question of when is a shop not just a shop by building relationships with their customers that are more than spending money. This is called a soft sell. One advantage of brick-and-mortar store owners have over Internet competition is the ease of building personal relationships with customers. They take advantage of this and don’t forget to treat all customers well regardless of how much they spend.

Speed and simplicity

“53 percent of customers are likely to abandon their online purchases if they can’t find quick answers to their questions.” This is according to a research carried out by Forrester. Retailers who are already offering online sales services know this and have capitalized on responsive web designs, content, and less complicated navigation. Kate Leggett goes ahead to say, “your customers just want an accurate, relevant and complete answer to their question upon first contact so they can get back to what they were doing before the issue arose.”


The above techniques have been employed by retailers to keep their businesses relevant and afloat and to also win over loyalty to their brands.

Read More: What Makes the Fashion Catwalk Successful?


What Makes the Fashion Catwalk Successful?

London, Milan, Paris, and New York are the “Big Four” venues which host the internationally renowned fashion weeks. There are several others as well but these are the ones that get most of the spotlight. These fashion weeks are the beginning points of fashion clothing trade all around the world, therefore, it is extremely crucial to make the events highly effective and serve the purpose.

There are many factors which make a fashion catwalk successful for the representing fashion designers and their models. That being said, the ambiance, building itself, set up around the fashion catwalk, but above all, the right type of flooring actually makes the fashion catwalk successful.

In fashion, every designer wants to start the fashion week with a clean palette. Something which is rather different than the last show they had. The floors have been the prominent feature other than designed clothes which incorporate into the story the designers are telling through their designs.

Competition in the fashion world is ruthless. Not a single detail is supposed to be overlooked. The designers take into account even the minute details for the fashion show. For this reason, the fashion ramps are always custom designed according to the fashion designer’s collections. Fashion ramps are the main platforms where fashion catwalk performance for the showcasing takes place. Therefore, the design of the ramp is a key component because every aspect of the fashion show revolves around it. That’s why the exemption of the floors is out of the question.

Fashion Designers are always ready to push the boundaries when it comes to clothing designs. Designing is not limited to only dresses, it stretches out to the interiors such as ramps and the construction of it. So as the fashion saying goes, what’s on the ramp? How about some actual hardwood flooring? Actually, why not. The right type of flooring would include the light color hardwood flooring. This type of flooring allows the fashion designers to better showcase their clothing on the catwalk. It also helps brighten up the whole ambiance and provides a different sort of appeal to the showcased outfits on the Fashion Catwalk.


Also read: How to Blend in with London Fashion


How to Blend in with London Fashion

Visiting London and have no idea how to blend in well as a Londoner. It has to be colorful, block colors, precise and well clean. It is as simple as that. If you are really getting down to some serious London Fashion streak, you might want to try some of the below combinations:

London is a cool and damp place. So it kind of supports more of lose up tops and tights underneath. This is the usual attire followed almost all around London. Since it is shinier during spring as compared to so-called summers of London, you might want to go with some vintage glam. This is colorful and iconic. Put on some thigh highs to match your tank top or the halter.

For winters, give a go to Top Shop, H&M, and Warehouse. In London, since the unpredictability of the weather, a jacket or coat is always handy which definitely complements the shirt you are donning for the day.

For Men, fine tailoring is eye candy of course as nothing gives the best charm to the overall look but the fine seamless tailored attire. The corporate look, like always is mostly in which can be coupled with a multi-purpose jacket. Add in a scarf and aren’t you already a well-dressed Londoner?

For Women, they can easily experiment with a lot of styles and get away with it like it’s no one’s business. Thigh high boots are highly appreciated. Recently, the fashion week inspired street look is also encouraged a lot. Especially the ripped jeans with loose tank tops along with the wedges – sounds a bit outdated and yet the colors and stripes on the same garb can be quite head turning.

So, once your blend in with London Fashion why not visit the London Fashion Week and get the most out of your trip.


Cosplay Trends: Fashion Goes Parallel to Fitness for Anime Fans

Talk about fashion trends and miss out on Cosplay? So unfair! Japanese Cosplay trend is a super nerdy and fashionista type of activity. It also carries strongly embedded roots of Japanese pop culture. So why not Manga-inspired street fashion or high-end Anime cosplays? But of course, all fashion representation goes hand in hand with the fitness routine. Otherwise, how would you fit into all those super tight, latex costumes and look graceful at the same time!

Anime Fans’ Take on the Fitness

Back in 2014, the Comic Con got all the nerdy anime fans on their toes as to what should be chosen for the cosplay. There were many who just attended the event for the sake of fun. There were those as well who got inspired. When it came to choosing the most favorite Anime or Game character to do the Cosplay, there were many who went to extreme lengths to make themselves look identical to the character they were representing.

There were examples of those as well who took it too seriously and made a life changing decision of losing some serious lbs. Anne (artist and nerd) is one of the exemplary fans who cut down 100 lbs in order to participate in cosplay next time. Now, she’s actively into cosplay.

Workout Routines for Cosplay Fitness Enthusiasts

Cosplay can be a great motivation for the anime fans to get up and go to the gym for the fitness routine, otherwise, it can be hard to get the nerds off of their video games. Some of the Cosplay Fitness Enthusiasts call it “Video Game Fitness Program” which can help you reach your fitness goals for a successful cosplay (just like you would jump from one stage to another in your video game). There are many online videos, programs, and channels available which can inspire you to get you started on your exercises. After all, who wouldn’t want to look sexy and graceful at the same time? And when your physique goes just right for your Cosplay inspired fashion, the goal is achieved.

Let The Floors be Your Friend

Fashion has to be synonymous to fitness. Why? Because fashion favors those who fit well within all the going on trends. In this case, it’s anime cosplay. That’s when you require some serious fitness routine. Flooring has a real important contribution when you want your fitness routine to go amazingly smooth. Whether you want to opt for dance or workout to cut down those extra lbs that wouldn’t just let your costume fit you well, it is necessary to make sure the floors are cooperative.

This idea actually has the context of good ol’ halls and studios that we see in our dance or yoga classes. These rooms are specially equipped and designed for the comfort and needs of the members. Floors are mostly laminate wood which is quite favorable as it doesn’t go very cold. So, locate a studio or gym with such floors and you are good to start off.

Stick to Original Costumes and Stand Out

Many times we have come across some die-hard fans who always overdo it. Either with shedding the extra pounds, putting on extra makeup or making the costume look, somehow, obnoxious. As a matter of fact, it looks like a total fashion disaster. Here, to save yourself from becoming a fashionista clown, stick rather to the originality of the character. If you planned on recreating a character and you overdid it in terms of costume or makeup, you might be freaking out the audience around without even knowing it. You sticking to the theme also can show off your skills on makeup and your understanding of the Cosplay Fashion.

Following Up On Olympics Games: Inspiration Sakes 

Japanese are quite the enthusiasts when it comes to Olympic Games. The Olympic Games play an important role in motivating the Anime fans to stop being slobs and start following the pending fitness program. The Olympic season seems to be quite an opportunity for the fans to catch up on the fitness plans they have been procrastinator about lately. Once in routine, the fans bring about a massive change in their overall looks and that’s how people like us get stunned when we see them in the astonishingly identical avatar. In Cosplay, body image tops the list of fashion requirement and the spirit of Olympics can keep the fans just on the right track for their fitness goals.



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